Youth at the frontiers of change

Ecosystem restoration as a solution for climate change and biodiversity loss


In collaboration with GIZ’s global project Forests4Future (F4F), the Dutch international non-governmental organization (INGO) Justdiggit has started a Forest Landscape Restoration (FLR) communication and awareness-raising campaign accompanying F4F’s FLR implementation in Ethiopia, Togo, and Madagascar. Their communication approach includes posters, murals, billboards, radio programs, SMS services, and movie road shows

On a global level, the United Nations Decade on Ecosystem Restoration aims to connect and empower the actions of many to catalyze a global movement of organizations and individuals in #GenerationRestoration. The UN Decade’s strategy calls on artists, storytellers, musicians, and connectors to join the global movement in order to shift societal mindsets from plundering the planet to encouraging restoration-friendly consumption.


Billboards, examples of communication interventions, ©Justdiggit


How Justdiggit is helping regreen Africa at a local level


This white paper is issued alongside session Youth at the frontiers of change: Raising awareness about ecosystem restoration as a solution for climate change and biodiversity loss held during GLF Climate 2022: Frontiers of change, which aims to raise awareness in the climate community about ecosystem restoration. Learn about approaches and experiences on FLR communication and raising awareness at a local, as well as global, level, specifically focusing on mobilizing youth:

  • Justdiggit aims to regreen Africa within the next decade, by combining landscape restoration techniques with the power of media and technology knowledge of regreening practices that can be scaled up significantly at minimal cost (the ‘SCALE’ approach).
  • Justdiggit is currently developing a Mobile Regreening Platform, the Regreen App, providing farmers with tips and tricks on how to regreen their own land.
  • Justdiggit identified a significant gap in Ethiopia’s community in understanding how deforestation directly impacts climate, food production, and the lives of local communities.
  • Justdiggit has begun to utilize traditional knowledge and the attachment between the local community and nature that has been slowly disappearing because of population growth, an increase in agricultural production, and the need for income generation.


Author: Gesellschaft für Internationale Zusammenarbeit (GIZ)

Publisher: Global Landscapes Forum

Language: English

Year: 2022

Ecosystem(s): Agricultural Land

Location(s): Ethiopia

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