Stakeholders and policy makers discuss how to successfully incentivise private investments in forest landscape restoration (FLR) to reach the targets of initiatives like the Bonn Challenge, New York Declaration and AFR100. These global FLR targets are not only ambitious but also very costly: According to FAO estimates approx. USD 50 billion per year will be needed. Public funding cannot accomplish this on its own but needs to motivate and support responsible private sector engagement. FLR business cases are presented to discuss what the private sector needs to invest in sustainable forest landscapes.