Scott Goodson shares his views on how the GLF can meet its goal to reach 1 billion people

Author of “Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements”, Scott Goodson founded StrawberryFrog in 1999 and brought Movement Marketing to the world. His groundbreaking ideas and nimble agency quickly gained the attention of the marketing world with award-winning movement campaigns and innovative communications for some of the world’s most iconic global brands. Global Landscapes Forum, Bonn, Germany.