This interactive ‘knowledge marketplace’ event focuses on the “why, what and how” of measuring [both negative and positive] environmental and social impact associated with capital flows to land use. Trying to create consistency in terms of what indicators are important to measure [both negative and positive] impact, how should these be monitored and reported on, and how can the costs for monitoring be optimized and integrated in a given transaction, are important to create investor confidence as well as buy-in and support from different sources of concessional finance such as governments and private foundations. Working towards metrics that can be standardized, could ultimately enable the creation of a new ‘asset class’.