About MEDIA LAB: STORIES INTO THE WOODS
Forests are everywhere, standing tall for climate action, economic stability and human well-being. Yet, they remain at risk – often misunderstood, sometimes overlooked and always essential.
Communicators play a crucial role in decoding the science, revealing hidden narratives and making forest stories resonate with diverse audiences.
During this two-day media lab, experts guided participants through crafting compelling stories that connect people and forests, harness technology and data, and navigated audience engagement.
Held between GLF Forests 2025 and Forests, People, Planet, and in the buildup to the decisive climate COP30, the lab sharpened participants’ skills in working with scientists and creating powerful forest stories.
About this session
How do we bring forest stories to life for younger audiences? Storytelling experts share what works, from social media to traditional newsrooms. Experts explore impactful angles, formats and language choices that make forest stories engaging and relevant. They also discuss how to highlight positive narratives, create content directly from forests, fact-check content and manage story production in teams of any size.
Hear insights from Kiyo Dörrer, Business and Climate Reporter, and “Planet A” Lead, Deutsche Welle (DW); Yunanto Wiji Utomo, Science Journalist and Editor, Kompas.com; and moderator Andrea Chávarri Marrese, Social Media Specialist, Global Landscapes Forum (GLF).
